Trends in Casual Gaming & Advertising

This article is an interesting interview with Dave Williams, Senior VP of MTV Networks' Shockwave.com and Addicting Games:

http://www.emarketer.com/Article.aspx?id=1006068&src=article2_newsltr

Mr. Williams argues that advertising in video games is increasingly moving towards in-game casual, borne out by eMarketer's projections of where in-game advertising will be spent over the next 4 years. They predict that growth will be concentrated in web-based video games (many of which are casual). Intriguingly, eMarketer's figures show that video game advertising will total $1B by 2012 (in today's dollars, not the greatly devalued dollars to come - but that is an economics not a market research story).