http://www.gamedaily.com/articles/features/my-turn-the-second-wave-of-ingame-advertising/?biz=1
In it he argues that in-game advertising is about to begin phase two of leading the way in the casual gaming space. Perhaps he was inspired by our recent casual gaming white paper? Advertising will have a greater impact in casual gaming because it is increasingly essential to the business model of giving such games away for free. Seen in this way, in-game advertising is 'an entirely new opportunity to build the gaming audience'.
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