Regan sent me a link to a most interesting article:
http://www.hollywoodreporter.com/hr/content_display/news/e3icc586a5d1a4f3c60803eb84167aec807?pn=1
The article discusses the as yet unreleased movie 'Fanboys'. It was originally written and filmed as a dramatic comedy but then the producer decided to remove the drama and just make it a comedy, testing which version would do better - a simple case of market research? Then a group of fans emerged to back the original dramatic comedy version, which banded together virally through the Internet. The movie now has a ton of free press and should do very well, but what does this say about movie making, market research, and viral networks?
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Randomly, a friend of mine from grade school asked me to join a group on facebook for someone doing a viral marketing project for a class. They were trying to see if they could get 200,000 people to join in one week and ended up with over 400,000 in just over a week. It's up to almost 650,000 members, but there could be something even more interesting about this. The person claiming to do the project might not be a student at all though. The only contact info on the group is a link to a t-shirt website, so it might be a whole stunt to get people to visit the website.
Here's an interesting blog article about the whole thing written by a guy who founded a marketing company and is a professor at a small college I've never heard of...
http://coolrulespronto.wordpress.com/2008/03/23/monica-rockle/
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