EA announced a multi-year strategic partnership with IMG, a licensing, marketing, and media company. IMG plans to extend the EA sports brand into innovative businesses on a global scale. IMG plans to use the license from EA to create a variety of new products and apparel with EA sports on it. Expect to see EA on footballs, hats, and of course… on athletic supporters.
http://www.ea.com/article.jsp?id=easimgfeb1408
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