Granted, British TV is downright atrocious - uncompetitive and dominated by endless reams of reality TV. This situation is made even worse by British weather that begs for diversions from reality. So perhaps it is not surprising that Britain will be the first major economy to see this shift, but it is a shift that should occur everywhere sooner or later. The writers strike will probably accelerate it in the US.
Friday, January 18, 2008
TV ad spending - versus Online
As our own research has shown, the writers strike may accelerate changes in media consumption and behaviour. These changes were already occurring. In the UK it is now anticipated that ad spending on the Internet will exceed that on TV by 2009. http://www.emarketer.com/Article.aspx?id=1005797&src=article1_newsltr
Granted, British TV is downright atrocious - uncompetitive and dominated by endless reams of reality TV. This situation is made even worse by British weather that begs for diversions from reality. So perhaps it is not surprising that Britain will be the first major economy to see this shift, but it is a shift that should occur everywhere sooner or later. The writers strike will probably accelerate it in the US.
Granted, British TV is downright atrocious - uncompetitive and dominated by endless reams of reality TV. This situation is made even worse by British weather that begs for diversions from reality. So perhaps it is not surprising that Britain will be the first major economy to see this shift, but it is a shift that should occur everywhere sooner or later. The writers strike will probably accelerate it in the US.
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