Gameasure gets big press - Advertising Age article

Gameasure got big press this week in Advertising Age, with extensive quotes from our leader Michael Dowling:

http://adage.com/digital/article?article_id=126153&search_phrase=gaudiosi

The article details some of the value Gameasure adds to metrics on video games by measuring total reach, not just sales. Only Gameasure captures this data, which is crucial to gauging the true value of advertising in and around games. As the article suggests, buyers of advertising in video games may be getting a bargain.