Casual Gaming and Social Networking - Fission or Fusion?

This article explores the new and potentially potent mix of Social Networking and Casual Gaming. Thousands have moved into the breach created by Facebook for developers to create online games:
http://www.nytimes.com/2008/01/15/technology/15facebook.html?_r=2&oref=slogin&oref=slogin

This could be a major future avenue for casual gaming, which could easily become an extremely powerful advertising tool. Potentially advertisers will know very precise details of audiences who play casual games on social networks, which should make the advertising space there very lucrative.

Thank you to Michael for donating this article.